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Lonnie Simmons
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Not to be confused with jazz saxophonist
Lonnie Simmons
(who played with well-known improvisers like
Fats Waller
and
Ella Fitzgerald
), the
Lonnie Simmons
profiled here is a funk/soul/urban contemporary producer/manager/label owner who is best-known for his work with
the Gap Band
. The Los Angeles resident started making a name for himself in the R&B world in the '70s, when he operated a South Central L.A. nightclub called the Total Experience (which was located on Crenshaw Boulevard, one of the most famous thoroughfares in L.A.'s African-American community). The Total Experience was often described as an R&B equivalent of the Roxy (a well-known club on West Hollywood's Sunset Strip), and like the Roxy,
Simmons
' venue tended to book artists who weren't big enough to headline the Inglewood Forum or the Long Beach Arena, but could still attract several hundred people on a given night.
Simmons
also owned a recording studio in the '70s, and by the end of the decade, he founded Total Experience Records (which landed a distribution deal with Mercury/Polygram). One of the label's first signings was
the Gap Band
, who
Simmons
met through soul singer DJ Rogers (known for his 1975 smash, "Say You Love Me"). Before meeting
Simmons
,
the Gap Band
had been struggling; their first two albums, which came out in 1974 and 1977, received little attention. But thanks to
Simmons
,
the Gap Band
's fortunes improved considerably in 1979, when Total Experience Records put out the group's third album. Boasting the smash hit "Shake," that self-titled LP made
the Gap Band
superstars. "Shake" was the first of many smashes that
the Gap Band
recorded for
Simmons
' label; in 1979 and the early- to mid-'80s, the trio was huge thanks to a string of major hits that also included "I Don't Believe You Want to Get Up and Dance (Oops)," "Steppin' Out," "Burn Rubber," "Humpin'," "You Dropped a Bomb on Me," "Early in the Morning," "Outstanding, and "Party Train."
The Gap Band
wasn't the only well-known act that recorded for
Simmons
' label in the '80s; Total Experience Records was also the home of the male/female duo
Yarbrough & Peoples
, who weren't as big as
the Gap Band
but did enjoy major hits with "Don't Stop the Music" in 1980, "Don't Waste Your Time" in 1984, and "Guilty" in 1985. Because
Simmons
was a successful, R&B-oriented entrepreneur and label owner, there were those who compared him to
Dick Griffey
(president of Solar Records) and the
Kenneth Gamble
/
Leon Huff
team (who founded the '70s gold mine known as Philadelphia International Records). However, Total Experience Records didn't have as large a roster as Motown, Philly International, or Solar, and
Simmons
didn't oversee a stable of multi-platinum stars --
the Gap Band
was the only Total Experience act that had at least ten major hits. Nonetheless, his contributions to R&B in the '70s and '80s were impressive -- and in the early 2000s, hip-hop producers were continuing to sample his work with
the Gap Band
and, to a lesser degree,
Yarbrough & Peoples
.
–
Alex Henderson, Rovi
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