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Frankie Goes to Hollywood
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On the back of an enormous publicity campaign,
Frankie Goes to Hollywood
dominated British music in 1984.
Frankie
's dance-pop borrowed heavily from the then-current Hi-NRG movement, adding a slick pop sensibility and production. What really distinguished the group was not their music, but their marketing campaign. With a series of slogans, T-shirts, and homoerotic videos, the band caused enormous controversy in England and managed to create some sensations in the United States. However, the
Frankie
sensation was finished as soon as it was started; by the release of their second album,
Liverpool
, in 1986, the group's audience had virtually disappeared.
Based in Liverpool,
Frankie Goes to Hollywood
formed in 1980, comprising ex-
Big in Japan
vocalist
Holly Johnson
, vocalist
Paul Rutherford
, guitarist Nasher Nash, bassist
Mark O'Toole
, and drummer
Peter Gill
. Originally, the group was called Hollycaust, but they changed their name to
Frankie Goes to Hollywood
-- taken from an old headline about
Frank Sinatra
's acting career -- by the end of the year. The band didn't make anything of note until 1982, when they appeared on the British television program The Tube with a rough version of the video for "Relax." The appearance attracted attention from several record labels as well as record producer
Trevor Horn
.
Horn
contacted the band and signed them to his label, ZTT. Late in 1983,
Frankie
's first single, the
Horn
-produced "Relax"/"Ferry Cross the Mersey," was released. A driving dance number, "Relax" featured sexually suggestive lyrics that would soon lead to great controversy.
Around the time of the release of "Relax,"
Frankie
's promotional director, Paul Morley, a former music journalist, orchestrated a massive, intricate marketing campaign that soon paid off in spades. Morley designed T-shirts that read "Relax" and "Frankie Says...," which eventually appeared across the country. The group began playing up their stylish, campy homosexual imagery, especially in the first video for "Relax." The video was banned by British TV and a new version was shot. Similarly, Radio 1 banned the single and the rest of the BBC radio and television networks quickly banned the record as well. Consequently, "Relax" shot to number one in January of 1984 and soon sold over a million copies.
Frankie
's second single, the political "Two Tribes," was released in June of 1984. The single, which was also produced by
Trevor Horn
, entered the charts at number one; it went gold in seven days. "Two Tribes" stayed at number one for nine weeks and eventually sold over a million copies. While it was on the top of the charts, "Relax" went back up the charts, peaking at number two.
Frankie
mania had taken England by storm, yet it took a while to catch on in America. "Relax" peaked at number 67 in the spring of 1984, while "Two Tribes" just missed the Top 40 in the fall.
Welcome to the Pleasuredome
, the band's
Trevor Horn
-produced debut double album, entered the U.K. charts at number one and their third single, the ballad "The Power of Love," also reached number one.
Welcome to the Pleasuredome
reached at number 33 in early 1985 in the U.S., prompting the re-release of "Relax"; this time around, it made it into the American Top Ten.
"Rage Hard," the first single from their second album, peaked at number four in the U.K. during the summer of 1986. It was followed by the release of
Liverpool
, which reached number five on the British charts.
Frankie Goes to Hollywood
began their final tour in early 1987; by April, the band had broken up.
Holly Johnson
went on to pursue a solo career, which began in earnest in 1989, after a long legal battle with ZTT.
Paul Rutherford
also began a solo career, yet neither his nor
Johnson
's were particularly successful.
Johnson
was diagnosed with AIDS in the early '90s and subsequently retired from music.
–
Stephen Thomas Erlewine, Rovi
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More Frankie Goes to Hollywood
Discography
Frankie Said: The Very Best of Frankie Goes to Hollywood
Frankie Say Greatest
Frankie Say Greatest [Limited Edition]
FGTH Special Box Set
Maximum Joy
2003
Bang/Hard On
2003
Greatest Pleasure: 12 Inches and More
2002
Rage Hard: The Sonic Collection
2002
Two Tribes [Remix]
2001
Relax: Remixes, Pt. 2
2001
Twelve Inches
2001
Relax 2001 EP
2000
Two Tribes EP
2000
Two Tribes [Three Mixes]
2000
Two Tribes/Power of Love
2000
Club Mixes 2000
1995
Reload! Frankie: The Whole 12 Inches
1994
Two Tribes [#2]
1994
Bang!...The Greatest Hits of Frankie Goes to Hollywood
1993
Relax [#1]
1993
Best of Frankie Goes to Hollywood
1993
Welcome to the Pleasuredome [Single]
1993
Welcome to the Pleasuredome [UK]
1991
Best Remixes
1989
Rage Hard
►
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