Free's eponymous 1969 follow-up expanded on their roots-based sound, incorporating rockers like Albert King's "The Hunter" as well as muscular ballads like "Lying in the Sunshine" into the mix. Although both of the first two albums fared poorly on the charts, 1970's Fire and Water became a tremendous hit on the strength of the primal "All Right Now," a Top Five smash powered by Rodgers' gritty, visceral vocals. After headlining 1970's Isle of Wight festival, the group appeared destined for superstardom, but the LP Highway did not fare nearly as well as anticipated, and after a grueling tour which yielded 1971's Free Live, the band dissolved amidst ego clashes and recriminations.

While Rodgers went on to form Peace and Fraser founded Toby, Kossoff and Kirke teamed with bassist Tetsu Yamauchi and keyboardist John "Rabbit" Bundrick to record the album Kossoff, Kirke, Tetsu and Rabbit. When none of these new projects proved successful, the original lineup of Free re-formed to record 1972's Free at Last, which launched the hit "Little Bit of Love." However, drug problems nagged the group, as Kossoff's longtime battle with heroin continued to worsen; soon Fraser exited to form Sharks with Chris Spedding, leaving Rodgers and Kirke to record the majority of 1973's Heartbreaker while a drug-addled Kossoff watched from the sidelines. Soon, the group disbanded again, this time for good: while Rodgers and Kirke went on to found Bad Company, Kossoff formed Back Street Crawler before dying of a drug-induced heart attack on March 19, 1976.